1. Stretches your ad budget. In general, banner ads cost less to create and place than other forms of advertising, including television and print ads, radio spots, and direct mail. In addition, they often deliver a more targeted audience than these advertising methods.

2. Strategically gets your name where you want it. New web sites can build strong traffic by strategically placing banner ads on sites that relate to their offerings. For example, a hat vendor can place ads on fashion sites, or an office supply retailer can advertise on business sites. Online ads offer an advantage over announcements in traditional print, direct mail, and television ads. They give users immediate satisfaction by allowing them to click to your store right away to learn more about your business.

3. Generates qualified sales leads. If someone clicks on your banner, there is a good chance he or she is interested in your offering. This means banners tend to deliver highly targeted sales leads. Even ads with low response rates can be very effective if most respondents end up making a purchase.

4. Establishes your brand. By using the same look and feel for your banners that you use for the rest of your business collateral, you can use these ads to reinforce your company's image to customers. Even if they do not click on the banner, they are exposed to your message, logo, and company image. Consistently applying company colors, trademarks, and product names in your banner ads will help your brand image stick in viewers' minds.

Your banner campaign can be directed to the following categories: